Harness the power of the (not so) new kid on the block
Ready to try TikTok ads? Whether you’re launching a new product, looking to sell more of your existing one, aiming for increased brand awareness or trying to ommunicate with a specific segment of your target market, TikTok ad campaigns can produce powerful results.
To do them well, though, you’ll need to lean in to the spirit of the platform and use scroll-stopping ad content that gives people a reason to watch, engage and click; if you’re looking to share a pretty design and a standard sales message, it would be better to look at another platform. There’s a reason that TikTok itself uses the line ‘Don’t make ads, make TikToks’! For those looking to show their personality and stand out, however, our paid social team combine strategy, insight and creative to drive optimal performance. We can use our own content team to create standout creative assets that are tailored specifically to TikTok, but we’re also happy to advise and collaborate with you if you’d rather do it yourself.
Should I run TikTok ads or try to post organically?
Okay, you got us - we’re firm ‘bothists’ when it comes to all things organic vs paid. While the mix, the approach and the objectives differ from business to business, you’ll never catch us claiming that one is better than the other.
If your audience is on TikTok and you have the resources or support to create suitable content for the platform, combining regular posting as part of an organic strategy with paid ads to drive your desired outcome is often the optimum approach. That’s not to say that one will be ineffective without the other though, so if your budget or time doesn’t stretch that far right now, there’s plenty of opportunity to get stuck in in whatever way you can.
We work across both paid and organic social media, so if you’re still trying to decide on your route forward on TikTok or any other platform, get in touch - we love talking all things social.
Basically, it shows that we know what we’re doing. The Partner programme is Google’s way of reflecting the expertise of agencies and recognises those who are maximising client success on their platform, as well as demonstrating skills through certifications. Our team have proven their knowledge in the eyes of Google, so you know that your budget is in safe hands.
Facebook ads don’t work for our business ...or do they?
We speak to a lot of brands who have tried paid social advertising in the past and didn’t find it fruitful, but more often than not, when we dig into the detail, their campaigns were never set up for success.
Our content creation service is ideally paired with strategy work so that we can ensure your content is working to meet your brand’s social media objectives, and can be delivered as part of a social media management service or separately from it.
