Google Shopping Ads
Create demand for your product or service and find new customers
What is it?
When you think of Google Ads, you might automatically picture the search engine results pages, but that’s not the only place you can put yourself in front of potential customers.
Demand Generation campaigns (formerly Discovery campaigns) are a Google Ads campaign type built to generate leads from the people most likely to want your products or services, but to reach those people outside of the results pages. It’s particularly good for B2B businesses, or for businesses whose offering isn’t widely searched for.
Reaching people before they’re at the point of search, Demand Gen campaigns include placements across YouTube, Discover, and Gmail, and allow you to target based on demographics and in-market segments, as well as search terms used across the Google ecosystem.
Sound interesting? Our Google Ads specialists combine strategy, insight and a deep understanding of the platform to drive optimal performance from Demand Gen campaigns.
We're a Google Partner
…so what does that mean?
Basically, it shows that we know what we’re doing. The Partner programme is Google’s way of reflecting the expertise of agencies and recognises those who are maximising client success on their platform, as well as demonstrating skills through certifications. Our team have proven their knowledge in the eyes of Google, so you know that your budget is in safe hands.
Did we mention that we’re really good at Google Ads?
- Experience working with budgets of all sizes (and we mean ALL sizes, although we’ll always be honest about how viable a small budget might be for you)
- Transparent reporting with easy-to-understand explanations of the data
- Consistent optimisation: no set it and forget it here!
- Strategic planning, careful research and proactive approach
- Expert product feed optimisation and 20% Google CSS Partner discount