Meet The Team
The faces behind Ginger Pickle
Tony Southgate
Founder
It all began with PPC, SEO and digital marketing pro Tony working away in his spare bedroom. Experienced working both brand and agency side and with a love of demonstrating tangible results, it was only ever a matter of time before he started an agency.
Tony’s background encompasses all elements of the digital landscape, whether it’s setting strategies to build an online presence and increase conversions or getting stuck into Meta Business Manager or Google Ads. He has worked with budgets in excess of £2million (and far far smaller), and with the likes of Hoseasons, Nvidia, and Phillips, as well as with a whole host of brilliant SMEs.
Tony is on a mission to demystify digital marketing and it is this, alongside his experience training others on the subject, which drives Ginger Pickle’s approach to what an agency should look like; more straightforward accountability, less cloak-and-dagger.
Sophie Urry
Marketing and Communications Specialist
As someone who has spent 10 years in in-house marketing roles, Sophie knows first hand how important it is to choose the right agency partner. Her experience is in marketing strategy, projects and campaigns that work to meet business goals, as well as leading multidisciplinary teams to deliver on them. She has a MiniMBA in Marketing.
Her very first marketing role was as a copywriter, and she’s still a lover of words (as well as being a hater of exclamation marks) now. Aside from her professional marketing background, Sophie has created social, video and written content for brands including Visit Holland, Huawei, Thomas Sabo and Kurt Geiger.
Lauren Mason
Content Marketing Executive
Lauren’s come a long way from spending playtimes at primary school writing the next bestselling novel about secret mermaids. With a lifelong love of words and storytelling, plus 10 years of professional copywriting experience, she’s got a fair few tools under her belt when it comes to content marketing.
Lauren’s written in-depth, heavily researched blog posts and site copy for a wide (and constantly growing!) range of clients and industries, and has turned her hand to copywriting for a mix of marketing channels. She loves to learn and puts that into every piece she produces, ensuring her clients come away with written work that boasts topical relevance, industry expertise, and personality that reflects their brand. Better yet, she doesn’t need AI to do it for her. She’s pretty proud of that.
Emma Cooling
Marketing assistant
Emma is a Film and Moving Image graduate who brings her love of all things creative and content production to Ginger Pickle.
She completed her Level 3 Digital Marketer Award with Ginger Pickle before becoming a fully-fledged marketer, and currently supports projects across the full Digital Marketing spectrum with a wide range of clients.
Tony Thrussell
VIDEO CONTENT CREATOR
From casting the family vacuum as R2D2 in his Star Wars remakes as a teen, to working as an in-house videographer for Premier League football clubs, Tony has always lived for film.
His degree in Film and Media Production and 10 years of professional videographer experience mean Tony really knows his stuff. His wealth of knowledge comes from creating content of all kinds, from small-business social media campaigns to TV adverts and short documentaries.
Working for a wide range of clients, including football clubs, a fitness brand, and marketing agencies, he’s found a passion for creative storytelling, helping clients showcase exactly who they are to the world.
Eleanor Whitwell
Marketing Executive
Since completing her Fashion Communication degree, Eleanor has spent the last couple of years working in-house for a B2B brand and is now agency-side. She has worked on everything from content creation, copywriting, and organic social media to graphic design and email marketing.
Eleanor’s organisational skills ensure she can balance strong brand knowledge with the ability to deliver across various touchpoints.
Emily Rivers
Senior SEO Executive
With over 10 years’ experience in content marketing and SEO, Emily has worked in a range of industries both in-house and as a freelancer.
She prides herself on taking the jargon out of SEO so anyone can understand the impact that improving search visibility can have on a business.