Performance Max
Be seen across the Google Ads network with goal-based campaigns
What is it?
What’s one of the first things you do when you are researching something to buy, eat or do? For us – and for millions of other people each day – it’s search.
The majority of these searches happen on Google, where Search ads allow you to position yourself in front of people who are ready to make a decision, enquire about a service, or buy.
You will need the right Search campaign to do that, but we’re not too modest to say that this is something we’re really good at. Our Google Ads specialists combine strategy, insight and a deep understanding of the platform to drive optimal performance and meet your objectives. We get Search Ads. Think they might be a good choice for you? Get in touch and we can talk it over, our Google Ads services start from £300 per month.
What is Performance Max?
Performance Max is a Google Ads campaign type that seeks out the right customers to meet your goals across multiple Google channels – places like YouTube, Display, Search, Gmail, Maps and more.
It uses AI across all facets of the campaign to drive towards your advertising objective in the way that is working best, optimising in real time. That’s not to say that human intervention isn’t required, though – as with most things, the combination of machine learning and real human experience is where the magic happens.
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