Performance Max

Be seen across the Google Ads network with goal-based campaigns

Interested in trying Performance Max (P-Max) campaigns? We don’t blame you - this campaign type created a lot of attention from marketers and Google Ads customers when it was released, and many businesses are now enjoying the results it can give.

Some businesses less so, however; there are some pitfalls of P-Max to avoid that can be difficult to understand without specialist help. Our Google Ads team combine strategy, insight and a deep understanding of the platform to drive optimal performance, ensuring your objectives are met with campaigns that integrate with your wider strategy and profit goals.
We get Performance Max. Think it might be a good choice for you? Get in touch and we can talk it over.

What is Performance Max?

Performance Max is a Google Ads campaign type that seeks out the right customers to meet your goals across multiple Google channels - places like YouTube, Display, Search, Gmail, Maps and more.

It uses AI across all facets of the campaign to drive towards your advertising objective in the way that is working best, optimising in real time. That’s not to say that human intervention isn’t required, though - as with most things, the combination of machine learning and real human experience is where the magic happens.

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Performance Max

Be seen across the Google Ads network with goal-based campaigns

What is Performance Max?

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