Create demand for your product or service and find new customers
When you think of Google Ads, you might automatically picture the search engine results pages, but that’s not the only place you can put yourself in front of potential customers.
Demand Generation campaigns (formerly Discovery campaigns) are a Google Ads campaign type built to generate leads from the people most likely to want your products or services, but to reach those people outside of the results pages. It’s particularly good for B2B businesses, or for businesses whose offering isn’t widely searched for.
Reaching people before they’re at the point of search, Demand Gen campaigns include placements across YouTube, Discover, and Gmail, and allow you to target based on demographics and in-market segments, as well as search terms used across the Google ecosystem.
Sound interesting? Our Google Ads specialists combine strategy, insight and a deep understanding of the platform to drive optimal performance from Demand Gen campaigns.
We're a Google Partner
…so what does that mean?
Basically, it shows that we know what we’re doing. The Partner programme is Google’s way of reflecting the expertise of agencies and recognises those who are maximising client success on their platform, as well as demonstrating skills through certifications. Our team have proven their knowledge in the eyes of Google, so you know that your budget is in safe hands.
Performance Max is a Google Ads campaign type that seeks out the right customers to meet your goals across multiple Google channels - places like YouTube, Display, Search, Gmail, Maps and more.
It uses AI across all facets of the campaign to drive towards your advertising objective in the way that is working best, optimising in real time. That’s not to say that human intervention isn’t required, though - as with most things, the combination of machine learning and real human experience is where the magic happens.
We speak to a lot of businesses who have tried Google ads in the past and either didn’t get the results they wanted, or were never informed of what their results were at all.
We regularly audit Google ads accounts, and when we dig into the detail, often find that previous campaigns weren’t set up for success. From a lack of (or incorrect) conversion tracking to spending your budget in the wrong places, there are many mistakes that are easy to make without the help of an expert.
If you’re concerned that your Google ads could be working harder - or have had Google ads run in the past and aren’t sure what you got out of it - get in touch.
The agile production of social-first, good quality content
Feels native to the platform it will appear on
Ideas and execution that work to achieve your goals.
What it isn't
A professional photography service
A professional film service
Ideas and execution that work to achieve your goals.
Our content creation service is ideally paired with strategy work so that we can ensure your content is working to meet your brand’s social media objectives, and can be delivered as part of a social media management service or separately from it.
