Brand tone of voice and messaging

Your brand voice might sound like just a marketing buzzword, but it’s a key part of communicating with your customers and a reflection of your brand identity through words. If you’ve gone to the trouble of getting a strategy together only to fail to connect with your audience in your copy, the impact of the work, time and money that you put into it is lost.

This is where we can help. We’ll make sure that your strategy and identity is encapsulated into your written and verbal presentation so that your words resonate with your audience and reflect who you are.

After consulting with you and reviewing your existing copy as well as some new sample pieces written by us, we’ll craft your new core brand copy for use across your different marketing channels and pull everything together in your new brand voice guide.

Your brand voice guide will show examples of your brand voice descriptors in use, provide guidance on word choice, give a vocabulary bank to steer your internal teams or third parties in the right direction, and make recommendations on your functional vs expressive voice. It serves as a complete copywriting brief for anyone that you work with in the future and helps you to assert your value to customers in concise and memorable ways.

Sound like what you’re looking for? Get in touch and we can talk it over.