Why is my Google Ads account not spending? 6 things it could be
Launching a Google Ads campaign is an exciting step toward growing your business, but it can be frustrating when your account doesn’t seem to be spending its allocated budget. If you’re scratching your head wondering why, don’t worry—you’re not alone. Today we’re covering some of the most common reasons your Google Ads account may not […]
By Tony Southgate
Read More Are Meta Ads worth it in 2025? Considerations for Facebook and Instagram advertising
Facebook and Instagram advertising has long been a go-to for brands looking to reach their audiences - but with increasing competition, shifting regulations, and major platform changes over the years, keeping up with them can feel overwhelming. While some brands continue to see strong returns, others question whether the platform remains a viable option for […]
By Tony Southgate
Read More How to pause your Meta Ads without stress
Sometimes, you just need to hit pause on your Meta ads. Maybe you're rethinking your strategy, trying to save your budget, or need a break. Maybe your ads were set up by someone who is no longer with the business and you’ve been left with them running without knowing much about the platform to be […]
By Tony Southgate
Read More How to film a ‘Come with me’ POV style video
Point of view (POV) style videos have become increasingly popular, particularly on TikTok. This style of content gives the audience glimpses into the day to day life of a person or business, allowing watchers to follow along their journey in a way that feels real and authentic. A particularly effective and useful POV format is […]
By Emma Cooling
Read More Ginger Pickle Christmas Ad 2024
Move aside, John Lewis. Step back M&S. Kevin the Carrot, you are cooked, mate. Here is the Ginger Pickle 2024 Christmas Ad. To us, it's just perfect. We were inspired by the famous Love Actually flash cards scene and wanted to put our own marketing spin on it. We feel it in our fingers, we […]
By Tony Southgate
Read More PPC vs SEO: making the best choice for your website
So, you have a website - maybe it has been established for a while, maybe it’s new. We then enter into the ‘Field of Dreams’: if you build it, they will come. Right? Unfortunately, this is only the case in the movies. Once you have built a website you need to drive traffic to it […]
By Tony Southgate
Read More How to get better results from your pay-per-click campaigns
Pay Per Click (PPC) advertising is a very powerful tool in your marketing mix, if it is done right. Getting it wrong can be very costly and before you know it, you have spent a lot of money without getting a return. We often hear stories from businesses who have tried PPC but then felt […]
By Tony Southgate
Read More Pay per click advertising: an introduction
PPC Advertising Google was founded back in 1998 with the aim of organising the internet and allowing people to easily find what they need. It was originally called BackRub and should have been called googal if it wasn’t for a misunderstanding with the founders. Regardless of the name, Google’s focus has always been to serve […]
By Tony Southgate
Read More What is PPC?
Paid advertising. Paid advertising isn’t a new concept within marketing, there are plenty of forms of advertising that are paid for. This can include sponsored posts, boosted posts on social media, paid ads within videos and audio ads on streaming sites such as Spotify or within podcasts. Often the term PPC (or pay per click) […]
By Tony Southgate
Read More Intro to Google Analytics 4
Intro to Google Analytics 4 John Wanamaker once said that ‘half the money I spend on advertising is wasted; the trouble is, I don't know which half’. With digital advertising that isn’t the case, with the likes of Adobe and Google Analytics you are able to see how people got to your website, what they […]
By Tony Southgate
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