Brand Strategy

There’s no one size fits all here, but we’ll always start with discovery. The discovery stage involves learning about you, of course, but more importantly, it involves learning about your customers.

We analyse everything we learn with you alongside our own research into the industry, competitors and target customers before preparing a first draft that we can discuss together.

During the review process we’ll work with you to interrogate the work that has been done and identify improvements or clarifications, before refining your new brand identity and delivering it as your brand book; a document that summarises your proposition and positioning as well as elements like your mission, vision and values. This becomes a manual for your marketing team or for any agency partners you might work with to guide your messaging and approach.

Your strategy should be the linchpin of all of your activity, so if you hear of an agency describing SEO or social media as a ‘strategy’, run for the hills. 

If you don’t have a brand strategy or you don’t know if you have one, almost certainly yes! A strategic brand identity is the linchpin that holds all of your marketing activities together; it keeps you moving in an intentional way and provides a framework for the messaging you use in your marketing assets.

Essentially, it’s the bit we’d always recommend doing before you get a designer involved, before you put a social media schedule together, or before you start any kind of marketing plan.

If you’re still not sure, get in touch - this is one of our favourite subjects to talk about!

tried Google ads and they didn’t work for me…

...or do they?

We speak to a lot of brands who have tried paid social advertising in the past and didn’t find it fruitful, but more often than not, when we dig into the detail, their campaigns were never set up for success.

Our content creation service is ideally paired with strategy work so that we can ensure your content is working to meet your brand’s social media objectives, and can be delivered as part of a social media management service or separately from it.