Digital Marketing

You might have been told that you should be doing some digital marketing, and you’ve probably been told right. The marketing tactics generally meant by the phrase digital marketing are both powerful and effective. They can generate leads and drive sales. They can increase website traffic and build brand awareness. They can encourage word of mouth recommendations and nurture loyalty. And a lot of the time, they can do it in a cost effective way.

We’ll be honest: we don’t really love the phrase digital marketing. We prefer just marketing, because almost all marketing channels embrace digital technology now, and because to separate digital marketing from the rest often means to forego a real marketing strategy. That’s why we’ll always be looking to get to the heart of your brand and business before we recommend anything; using these channels is one thing, but using them effectively to affect business aims is something else entirely.