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Facebook and Instagram Advertising

Reach the right audience with thumb-stopping advertising

If you’re looking for a cost-effective way to advertise to your ideal audience, Meta ads are often a good choice. Paid media on social platforms where so many people are already spending time can be extremely powerful, not only for building audiences on the platforms themselves but also for driving leads and sales.

Our paid social services combine strategy, insight and creativity for optimal performance. Whether you’re looking to drive traffic to your website, increase your volume of leads or convert people into purchasers, we’ll take the time to develop campaigns that align with your objectives and feed into your wider marketing and business strategy.

What makes up a good Meta ads campaign?

These are some of the must-haves that we guide every client through:

Intelligent audience building

Testing and learning throughout

Multiple creative assets in every campaign

Machine learning AND manual optimisation

Bespoke ad copy that’s both social-friendly and brand-appropriate

Clear objectives and understanding of the campaign’s position in the context of your wider customer journey

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Google ads campaign types we work with...

Search

Reach the right audience on Facebook and Instagram

Performance Max

Target key decision makers in a professional setting

Demand Generation

Shopping

Stand out with scroll-stopping paid TikTok activity

Service

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Service

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Service

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Running paid social, but not sure that it’s working?

It's a familiar story we hear with business owners and marketing managers. The campaigns are spending but we aren't sure what we are getting out of it. We can help establish your goals and make sure they are trackable, leaving you in no doubt what you're getting from your ads.

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We're a Google Partner

…so what does that mean?

Basically, it shows that we know what we’re doing. The Partner programme is Google’s way of reflecting the expertise of agencies and recognises those who are maximising client success on their platform, as well as demonstrating skills through certifications. Our team have proven their knowledge in the eyes of Google, so you know that your budget is in safe hands.

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Did we mention that we’re really, really good at Google Ads?

Experience working with budgets of all sizes (and we mean ALL sizes, although we’ll always be honest about how viable a small budget might be for you)

Transparent reporting with easy-to-understand explanations of the data

Consistent optimisation: no set it and forget it here!

Strategic planning, careful research and proactive approach

Expert product feed optimisation and 20% Google CSS Partner discount

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I tried social ads and they didn’t work for me…

...or do they?

We speak to a lot of brands who have tried paid social advertising in the past and didn’t find it fruitful, but more often than not, when we dig into the detail, we can pinpoint why historical campaigns were never set up for success.

If you think this might be you, give us a call.

What it is

The agile production of social-first, good quality content

Feels native to the platform it will appear on

Ideas and execution that work to achieve your goals.

What it isn't

A professional photography service

A professional film service

Ideas and execution that work to achieve your goals.

Our content creation service is ideally paired with strategy work so that we can ensure your content is working to meet your brand’s social media objectives, and can be delivered as part of a social media management service or separately from it.

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