PPC vs SEO: making the best choice for your website
So, you have a website - maybe it has been established for a while, maybe it’s new. We then enter into the ‘Field of Dreams’: if you build it, they will come. Right? Unfortunately, this is only the case in the movies. Once you have built a website you need to drive traffic to it […]
By Tony Southgate
Read More How to get better results from your pay-per-click campaigns
Pay Per Click (PPC) advertising is a very powerful tool in your marketing mix, if it is done right. Getting it wrong can be very costly and before you know it, you have spent a lot of money without getting a return. We often hear stories from businesses who have tried PPC but then felt […]
By Tony Southgate
Read More Pay per click advertising: an introduction
PPC Advertising Google was founded back in 1998 with the aim of organising the internet and allowing people to easily find what they need. It was originally called BackRub and should have been called googal if it wasn’t for a misunderstanding with the founders. Regardless of the name, Google’s focus has always been to serve […]
By Tony Southgate
Read More What is PPC?
Paid advertising. Paid advertising isn’t a new concept within marketing, there are plenty of forms of advertising that are paid for. This can include sponsored posts, boosted posts on social media, paid ads within videos and audio ads on streaming sites such as Spotify or within podcasts. Often the term PPC (or pay per click) […]
By Tony Southgate
Read More Intro to Google Analytics 4
Intro to Google Analytics 4 John Wanamaker once said that ‘half the money I spend on advertising is wasted; the trouble is, I don't know which half’. With digital advertising that isn’t the case, with the likes of Adobe and Google Analytics you are able to see how people got to your website, what they […]
By Tony Southgate
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